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Showing posts from August, 2020

Are H1 Tags Necessary for Ranking? [SEO Experiment]

  In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly CNN. The headline on that page is an H2. That's not right!" "Sure, but is it hurting them?" "No idea, actually." Over time, SEOs started to abandon these ideas, and the strict concept of using a single H1 was replaced by "large text near the top of the page." Google grew better at content analysis and understanding how the pieces of the page fit together. Given how often publishers make mistakes with HTML markup, it makes sense that they would try to figure it out for themselves. The question comes up so often, Google's John Muller addressed it in a Webmaster Hangout: "You can use H1

How to Use Keywords in Your Blogging Strategy

  Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old .blogspot blogs floating around out there?) or subscribed to your RSS feed. Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research. Ready? It’s time to dive into the beginner’s guide to keyword research for bloggers! What are keywords? Keywords are the words someone types (or speaks!) into a search engine. People use search engines for all sorts

Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

  A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With   54 percent of product searches   now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the   second largest search engine   in the world. As real estate on Google becomes increasingly difficult to maintain, moving beyond a website-centric e-commerce strategy is a no brainer. With 54% of shoppers choosing to shop on e-commerce marketplaces, it’s no surprise that online marketplaces are the number one most important digital marketing channel in the US, according to a 2018 study by the Digital Marketing Institute. While marketplaces like Etsy and Walmart are growing fast, Amazon maintains its dominance of e-commerce market share owning 47 percent of online sales, and 5 percent of all retail sales in the US. Considering that there are currently ove

SEO 2020: 5 Reasons Why Your Website Needs SEO Immediately!

SEO stands for Search Engine Optimization. Considering the pace at which the online competition is increasing, SEO is the need of the hour. Today, the first step that every customer takes in making their purchase decision is to research the product or service online. This said it has become crucial for the businesses to discard their traditional ways of a website, and work towards making a site more informative and attractive and thrive for it to be visible in the first page of the search results. They are because it is very rare that people click on the second and third pages of the search engines to search for information. 5 Benefits of SEO For Your Business If you are still not convinced that what proper SEO best practices can do for your business, in this article we will discuss the following five benefits - Trust and credibility Increased website traffic Impact in customer buying cycle SEO is less costly The results are scalable Let’s begin! 1. Trust and credibili

SEO 2020: How To Improve Your Website’s Rankings In Search?

There is no denying the importance of Search Engine Optimization (SEO) in digital marketing. Irrespective of the type and size of your business website and the niche you are operating in, SEO plays a crucial role in ascertaining your website’s positioning in the search results. Considering the rising levels of competition in the internet space, it has become imperative for every business to incorporate SEO strategy to their overall marketing strategy to ensure maximum website traffic, rising conversion rates, and online branding. 5 SEO Strategies For Your Business In this article, we will discuss the top five SEO strategies that, if put in continuous practice, will reap impressive results for your business. Here is everything that we will throw light on -  Keyword Research Quality of content Metadata Importance of Backlinks Alt Tags and Descriptions Let’s begin! Keyword Research The first and the foremost step in every digital marketing strategy -