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Showing posts from April, 2021

Upgrade with the Video SEO hacks

Videos are easy to consume and have become an essential part of the current digital world. Video marketing strategies are playing a vital role in the modern-day digital world. Videos are a better and convenient communication tool to reach the target audience. It engages the attention of the people swiftly, which helps to improve SEO score and website ranking. The reason behind the rising popularity of videos Concise - Videos works very well in delivering more information in a shorter time. The visual representation helps to understand better the content you offer without having to read thoroughly.  Better impact - Videos can create a better impact compared to text. Correctly showcasing your servings through a video will surely etch your brand to your target audience. Relaxed user experience – Watching a video is a relaxing activity compared to reading any content. Your content may deliver the same elements present in a video, but a video visually describing your content will gain you m

Latest Trends To Excel Your SEO Strategies

Over the last decade, the definition of the job role of an SEO expert has changed. With the introduction of newer technologies and tools, the results are getting better with each passing day. The updated schemes are more complex to understand, but they have proven to yield better results with time.  People's needs are changing on a day to day basis, and you need to keep at pace with those changing demands. To meet the newer needs and push your marketing strategies to excel your current digital boundary, you must understand the existing updated scenario. Artificial intelligence and SEO Artificial intelligence is the new game-changing factor in every digital field. Developing technologies that feature AI characteristics are gaining more and more importance. It has changed the way of people's access and their interactions with online content.  Google's AI algorithm RankBrain plays a crucial role in the modern-day optimization game. The insights and pieces of information provid

6 Common Google SERP Feature Misconceptions in SEO

As SEO professionals, we can easily fall behind on the latest Google search engine result page ( SERP ) features. Frequent updates keep us on our toes, and also keep our jobs interesting. Recently, I teamed up with fellow Moz writer and all-round brilliant SEO,  Izzi Smith , to create a new SEO quiz series named “SERP Pursuit”. The quiz is still open, if you’d like to  test your knowledge  of Google’s SERP features. The outcome of the quiz was a collection of insights from the SEO community about different SERP feature topics, including the questions where participants may have struggled or become confused. Thanks to everyone that shared and participated in the quiz! The top question in the series received 825 answers – providing a strong sample size. For each question, the sample size has been included along with the question. DigitalOye is one of the Best SEO Company in Delhi to rank your website high on SERP at cheap packages with guaranteed ranking. For more information about SEO