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Showing posts from May, 2020

How to Create SEO-Friendly URLs (Step-by-Step)

Google talks about the importance of using simple, friendly URLs in their  SEO  starter guide, but how do you do that? Let’s start with the good news: creating URLs for  SEO  isn’t rocket science. If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for  SEO . But you’d probably prefer not to take a stab in the dark. So, below, we’ll run through a simple process for creating optimized  URL  slugs and a few best practices for the rest of the  URL . But first, let’s make sure we understand how URLs are constructed. The anatomy of a  URL URLs consist of many parts. For  SEO , the most important part is arguably the slug. You have to choose one of these every time you create a page or post. So let’s start there, and then we’ll cover a few  SEO  best practices for the rest of the  URL . DigitalOye,  Top SEO Agency in Delhi  for website optimization services at affordable packages. DigitalOye is kn

4 Easy Ways To Improve Your Digital Marketing Amid COVID-19

As COVID-19 continues to hinder the world economy, businesses worldwide are gearing up to fight back the virus impact. Many companies are in search of new methods to rise back up. Hopefully, these four easy ways will help your brand’s online marketing campaign and overcome the aftereffects of Covid-19 as quickly as possible. How To Improve Your Digital Marketing Efforts? The best part about a digital marketing campaign is that it only requires a laptop and a good Internet connection, so you can quickly run your marketing campaign while working from Home. Here’s everything that we will cover in this topic - Content Marketing and Top SEO services Email Marketing Monitoring Paid Search Reviewing Digital Analytics Data Let’s dive in! Content Marketing and SEO Because of the Covid-19 impact, many businesses have suffered a loss in organic search rankings. The only solution to overcome this sudden decline is by coming up with more innovative and creative SE

Three Steps to a Better-Performing About Page

Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. DigitalOye, Best SEO Company in Noida for affordable search engine optimization to rank high on SERP by their SEO professionals. Hire Now for top SEO Services Noida . Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page tends to rank in

3 Techniques For Generating Leads For B2B Digital Funnel

Lead generation is one of the most important activities for both marketing and sales. While the definition of a “lead” may vary from business to business, generally, a “lead” is defined as a customer's consent to be contacted. In other words, a “lead” is an interest in sales outreach. This lead can be a requested demo, contact form, a chat dialogue, subscription form. In this article, we will discuss techniques for generating leads digitally.  3 Lead Generation Techniques -  In this article, we will discuss the following - SEO Pages for bottom-of-funnel Run high relevance paid campaigns Remarketing to purchased lead lists Let’s get started! SEO Pages for bottom-of-funnel According to an online study, Google recorded 79% of the total online searches. This means Google records thousands of searches per second.  Are you taking advantage of this growing number of sales leads? One very crucial step in attracting more leads is optimizing your websi

How to Get Quick Results With SEO Sprints

Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. But first, let's have a look at the layout on page one of Google (for most queries). Google never took SEOs into account when designing for the user. As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels. DigitalOye, Best SEO Agency in New York for profe

How to Stay Creative With an SEO-Driven Content Strategy

When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well. Hire DigitalOye, Best SEO services in NYC at affordable SEO packages in lesser time.  While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us. So, just a few months into 2018, our team pivoted and created a brand new SE

5 Simple Tips to Use Twitter to Increase Your Search Visibility

Does social media impact SEO? If so, how? These have been controversial questions in the digital marketing community for a long time now. This may come as no surprise to most SEOs but, in my opinion, the answer is: “It depends.” What I mean by that is, while social media may not be a direct ranking factor, it does have an impact on your Google search visibility. And, it certainly affects other crucial ranking factors. DigitalOye,  Top SEO Company in Delhi  for professional SEO service by their search engine optimization experts. This topic became even more debatable in 2015 when Google and Twitter struck a deal that gave Google access to Twitter’s firehose of live tweet data again. Over the years, we have watched Google strike countless deals that have enabled the collection of more and more data. This deal, in particular, was viewed as a win-win for both companies – getting Twitter in front of more people (and new users) and allowing Google to index tweets in real-time for searchers.

Why Site Speed Still Matters

The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). DigitalOye, Top SEO Company in New York City  for professional SEO service in York to rank your website high on SERP for organic leads and traffics. But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. No content or channel initiative works without infrastructure (i.e. fas

Changing the Game with R&D in Technical SEO

What Is R&D & Why Is It Important? Research and development (R&D) uses resources – time, energy, creativity – to find novel solutions to tough problems. It is essential to scientific study, to innovation, and in developing new technologies. In SEO, a marketing field where the popularity of programming and machine learning is growing, these are key changes required to level the playing field. From BERT to AI analysis of SERP pages, to core algorithm updates with no concrete instructions to webmasters, search engine technology is becoming increasingly complex. DigitalOye,  Best SEO Agency in New York  for proffessional SEO service at cheap SEO package. Today, keeping up with algorithm changes and search query processing in SEO requires the type of innovation offered by R&D. Who Is Carrying Out SEO Research? Much of R&D in technical SEO is carried out by individuals in their own time. It’s easy to cite pioneering SEO pros such as Hamlet Batista, whose a

Google Search Console reports may have changed

Google has updated many of the reports within Google Search Console to “cover a smaller number of pages, in order to provide better performance in Search Console,” Google wrote. The reports impacted include AMP, Mobile Usability, Speed, all rich result reports. What changed?  Google said that in order to provide a quicker and more responsive Google Search Console experience, some of the reports are now reporting on a smaller number of pages. Specifically, Google is looking at fewer of your pages for generating the AMP, Mobile Usability, Speed, all rich result reports. This change happened on April 12, 2020. DigitalOye, Best SEO Agency in Delhi for professional SEO services at the cheap SEO packages to rank your website high on SERP for organic leads and traffics without any paid campaign. How are you impacted?  Google said this is only a reporting change and that your search results are not impacted by this change. Google wrote “Because of this, you might see a decrease in