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Why Site Speed Still Matters

The marketing stack dictates infrastructure before content


Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).

DigitalOye, Top SEO Company in New York City for professional SEO service in York to rank your website high on SERP for organic leads and traffics.

But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences.


No content or channel initiative works without infrastructure (i.e. fast websites) and analytics. They are foundational to digital marketing success.

Content marketing is undeniably effective at getting sites to rank in search engines, which might satiate a client’s curiosity about what SEO can do for their visibility. And you might even be able to get slow sites to rank consistently, but the lack of attention to infrastructure will eventually come back to haunt you in conversion rates. Read More At https://moz.com/blog/why-site-speed-still-matters Source Of Blog Content.
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