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Showing posts with the label Digital Marketing Agency

Traits of top SEO Company

Optimized websites are indispensable for building a strong brand image on the virtual platforms. The online framework has proven to be one of the most effective formats that can help a brand to gain greater recognition from the global market. It is a professional  SEO Company   who can make a major difference to the overall quality and affectivity of your corporate website. Naturally the quality of these experts’ agencies makes a major difference to your company. This is why you must be on the lookout for certain traits at the time of hiring these services. Let us take a look at them. Past clients These days many companies of different scale and coming from different industries have a requirement of these services. Different companies with different structures obviously have different SEO requirements. Experts working with different companies and corporate clients have the experience of coming in contact with different kinds of challenges and hence come up with different ideas to solve

Hire Top SEO Agency in Noida to be on top of the web game

  Corporate websites have become undeniably important in the current times. Without a doubt corporate websites have become one of the most important marketing tools for different organizations coming from industries across the world. Hence working on the quality of the corporate website is seriously important. Additionally the corporate website is the single window that helps the company to reach out to millions of buyers in the global market and educate them about the company and its profile. A top SEO Company in Noida actually helps you with juts this. Much more than visibility Often people feel that SEO or search engine optimization is a science or a technique of improving the visibility of the website across the search engines. This as a notion is not incorrect but at the same time it does not really begin and end with just this. SEO services actually help to work, upgrade and improve the overall quality of the website as a whole. Let us take a look at the other aspects of SEO tha

Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

  A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With   54 percent of product searches   now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the   second largest search engine   in the world. As real estate on Google becomes increasingly difficult to maintain, moving beyond a website-centric e-commerce strategy is a no brainer. With 54% of shoppers choosing to shop on e-commerce marketplaces, it’s no surprise that online marketplaces are the number one most important digital marketing channel in the US, according to a 2018 study by the Digital Marketing Institute. While marketplaces like Etsy and Walmart are growing fast, Amazon maintains its dominance of e-commerce market share owning 47 percent of online sales, and 5 percent of all retail sales in the US. Considering that there are currently ove

Thinking Beyond the Link Building “Campaign”

Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for reiterating this throughout this post: Link building campaigns aren’t a bad thing. My core point is that they should be thought of as one

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

“Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Frankly, it’s devastating reading headlines forecasting the permanent closure of  7.5 million American SMBs , but while absorbing these, I also spent six weeks shaking the Internet for bathroom tissue before locating some 1,400 miles away. DigitalOye, Hire for  Top Digital Marketing Company services in Delhi  who are known for their professional SEO, PPC, SMO, ORM services at affordable packages in lesser time. Point being: Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief o

How to Handle Temporarily Out-of-Stock Product Pages

The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page. I'm not picking on Staples — this page is representative of a problem across every major e-retailer right now. While there are many ways to handle out-of-stock and discontinued items under normal conditions, this situation is very specific: Multiple similar items are out-of-stock at the same time Retailers may not know when they'll be back in stock These products may not stay back in stock for long Demand is high and continuing to rank is critical DigitalOye, Best Digital Marketing Agency in Delhi for professional SEO services at affordable packages by their search engine optimization experts. From an SEO standp

4 Easy Ways To Improve Your Digital Marketing Amid COVID-19

As COVID-19 continues to hinder the world economy, businesses worldwide are gearing up to fight back the virus impact. Many companies are in search of new methods to rise back up. Hopefully, these four easy ways will help your brand’s online marketing campaign and overcome the aftereffects of Covid-19 as quickly as possible. How To Improve Your Digital Marketing Efforts? The best part about a digital marketing campaign is that it only requires a laptop and a good Internet connection, so you can quickly run your marketing campaign while working from Home. Here’s everything that we will cover in this topic - Content Marketing and Top SEO services Email Marketing Monitoring Paid Search Reviewing Digital Analytics Data Let’s dive in! Content Marketing and SEO Because of the Covid-19 impact, many businesses have suffered a loss in organic search rankings. The only solution to overcome this sudden decline is by coming up with more innovative and creative SE

5 Simple Tips to Use Twitter to Increase Your Search Visibility

Does social media impact SEO? If so, how? These have been controversial questions in the digital marketing community for a long time now. This may come as no surprise to most SEOs but, in my opinion, the answer is: “It depends.” What I mean by that is, while social media may not be a direct ranking factor, it does have an impact on your Google search visibility. And, it certainly affects other crucial ranking factors. DigitalOye,  Top SEO Company in Delhi  for professional SEO service by their search engine optimization experts. This topic became even more debatable in 2015 when Google and Twitter struck a deal that gave Google access to Twitter’s firehose of live tweet data again. Over the years, we have watched Google strike countless deals that have enabled the collection of more and more data. This deal, in particular, was viewed as a win-win for both companies – getting Twitter in front of more people (and new users) and allowing Google to index tweets in real-time for searchers.

Google not indexing new content again

It appears Google is having issues indexing new and fresh content again. When I try to find new articles from sites that Google generally indexes in real time, such as the Wall Street Journal, New York Times and this site, Google is not showing these stories or URLs in the index. DigitalOye, Best SEO Agency in Delhi for professional SEO services to rank your website high on SERP. New content not showing in Google.  You can try some example searches yourself, for example, do a site command search for new articles from the Wall Street Journal by searching for [site:wsj.com] and filtering results for the past hour. All I see are a select number of random category pages, some pages in a different language, but zero recent stories. Here is a screen shot: An article published on Search Engine Land 20 minutes ago, is still not in the Google index. Here is a screenshot from 3:45pm ET, within an hour of the article being published. Google still not showing any new articles from this si

What Readers Want During COVID-19: Content Ideas for Every Niche

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this DigitalOye, one of the  best SEO Agency India  to rank your high on SERP at  affordable SEO packages  to get organic leads and traffic to your website. So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in th

Stats roundup: coronavirus impact on marketing, ecommerce & advertising

The ongoing  coronavirus pandemic  is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money. Of course, this has wide-ranging ramifications for marketing, advertising and ecommerce – as well as a number of other sectors like travel, entertainment and FMCG. To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated on a weekly basis since 20th March. Hire  DigitalOye , for the Best Digital Marketing Services  like SEO, PPC, SMO, ORM at the affordable price for website promotion and optimization. Read on for statistics on ad revenue, ecommerce usage, grocery spending, TV viewership, social messaging and much, much more. And to learn more about how the industry is being impacted, join us for a webinar to discuss the findings of our recent survey of 4,000 ma

Pay Attention to These SEO Trends in 2020 and Beyond

Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. DigitalOye, one of the the Best Digital Marketing Agency in Delhi for SEO, PPC, ORM etc at the affordable package.  Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Although RankBrain is coming up on its fifth birthday, we are only now catching early glimpses int

10 Easy Ways To Do Digital Marketing For Schools

If we put it professionally, private schools are just businesses that are trying to attract the maximum enrollments over their competitors. Students and their parents are no less than customers for them. Hire DigitalOye for the Best Digital Marketing Services in Delhi at the affordable package by their digital marketing experts in India. As in the case of many businesses facing upheaval caused by the new market entries, the education sector is not left behind. The education sector heavily depends on the traditional methods of marketing that are through newspapers, billboards, and direct mails. In such a scenario, you are very less likely to make an impact on your target customers. Now, if you wish to stand out from your competitors and make an impact on your target market, you need to adopt modern marketing methods i.e., via online marketing. Why should you do digital marketing for your school? Well, the answer sums up just four reasons - Read More At  https://www.digi