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Showing posts from October, 2020

How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute. The big points: Link attribution can be done in three ways: "nofollow", "sponsored", and "ugc" — each signifying a different meaning. (The fourth way, default, means no value attributed) For  ranking purposes , Google now treats each of the nofollow attributes as " hints " — meaning they likely won't impact ranking, but Google may choose to ignore the directive and use nofollow links for rankings. Google continues to ignore nofollow links for  crawling and indexing purposes , but this strict behavior changes March 1, 2020, at

SEO 2020: 5 Technical SEO Factors For Your Website

There is no denying the importance of SEO in determining your website’s search rankings. It is imperative to execute an SEO strategy that helps you successfully compete and outrank your search competitors to show up in the search results, helping you improve your conversion rates and branding prospects. Technical SEO falls under the umbrella term SEO aka  Search Engine Optimization . Technical SEO is a compilation of all those SEO techniques that involves strategies to enable crawling and indexing of your website’s pages. Unlike the term ‘technical’ SEO, it is not that technical. Even a non-technical person can successfully implement these strategies without any hassle. Many  SEO Company in Delhi  offers technical SEO assistance. In this article, we will guide you through some of the essential technical SEO strategies that will have a substantial impact on your website. HTML Sitemap An HTML sitemap is a page on your website that compiles all the links on your website to understand it a

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions. Scenario 1: You don’t know what keywords you should be ranking for Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial. How to know what keywords to target: They should be relevant to your product/service offering They

5 Major Google Analytics KPIs To Track For SEO

The best thing about digital marketing is that the process is trackable. Unlike the traditional methods of marketing, digital marketing is supported by quantifiable numbers and data that guide you in making real-time changes to your online campaigns and activities. Google Analytics is the most sought after platform for tracking how well your website is performing in the search results and how appealing your website is to your potential online customers. When you first visit Google Analytics, you might feel overwhelmed because it is loaded with too many metrics to help you track your website’s performance. What are the KPIs to ensure website performance? In this article, as Noida best SEO Agency , we will make your experience with Google Analytics easier. We will provide you with the key metrics that you must keep on your tips to make sure that your website is performing extremely well in the search results. The mantra is to Measure, Optimize, Repeat! 1. Organic Search Traffic The ultim

5 Effective SEO Techniques To Drive Traffic

SEO is the backbone of every website. As user experience takes center stage for popular search engines like Google, the SEO ecosystem is rapidly changing. As people worldwide continue to adapt to the internet; for many, the internet is the starting point for their purchase decision. This said, if your website does not show up in relevant searches for the potential customer, you are losing out on a considerable share in the pie. As businesses across multiple industries understand the importance of digital presence, the competition for visibility and better rankings is reaching new heights. Therefore, without SEO New Delhi , no business can think of getting the desired visibility in the search results. What are the essential SEO Tips? In this article, we will share with you the five bases of every SEO strategy. Without the below-discussed points, your SEO will never be on-topic, and you will keep on losing out to your competitors - Keyword Research Keyword Placemen Image Optimization Im