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SEO 2020: 5 Technical SEO Factors For Your Website

There is no denying the importance of SEO in determining your website’s search rankings. It is imperative to execute an SEO strategy that helps you successfully compete and outrank your search competitors to show up in the search results, helping you improve your conversion rates and branding prospects.


Technical SEO falls under the umbrella term SEO aka Search Engine Optimization. Technical SEO is a compilation of all those SEO techniques that involves strategies to enable crawling and indexing of your website’s pages.

Unlike the term ‘technical’ SEO, it is not that technical. Even a non-technical person can successfully implement these strategies without any hassle. Many SEO Company in Delhi offers technical SEO assistance.

In this article, we will guide you through some of the essential technical SEO strategies that will have a substantial impact on your website.

  1. HTML Sitemap

An HTML sitemap is a page on your website that compiles all the links on your website to understand it as a whole. It is a keyword-rich guide that helps your site visitors as well as web crawlers to move/index your website. Adding an HTML Sitemap to your website will improve user experience, usability, and navigation, adding to the overall user experience of the website. Also, it will enable proper internal link structuring of your site, helping you boost SEO and website authority.

2. XML Sitemap for Search Spiders

An XML Sitemap is a document of all the links/web pages on your website that you want the search engine bots to crawl and index. This document file is for the search engine bots only and so; you don’t need to design beautiful pages for this.

.You can quickly create an XML sitemap file using an XML sitemap generator and submit the file to your Google Webmaster Account.

3. Robots.txt file

Generally, you would not want the search engine crawlers to crawl your entire website. You might want to omit a few pages from being crawled - this might be due to privacy concerns, or the pages can be under development. Whatever the reason might be, you can easily control which part of your website the crawlers crawl and which they don’t use Robots.txt.

4. Canonical Tags

Canonical Tag is an HTML tag that helps search engine crawlers differentiate the copied content from the original content source on your website. Using canonical tags on your website can help you avoid a situation where you would have to face a Google penalty because of duplicate content on your website.

5. Dealing with broken links or Error 404

Removing backlinks and other broken links from your website is a part of Technical SEO. You can use redirects to ensure that the issue of broken links is rectified. 

Final Words

In conclusion, technical SEO is a crucial part of the entire SEO strategy and should not be taken lightly. The list of technical SEO factors is a long one. You can either execute these strategies by yourself, or you can hire a professional digital marketing agency that offers SEO in New Delhi. So, if you have not implemented Technical SEO on your site yet, now is the time to do so.
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Location: Delhi, India

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