Skip to main content

Posts

Showing posts from July, 2020

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. DigitalOye is one of the Best SEO Company in Delhi who are well known Agency for Search Engine Optimization services at affordable packages. Short-term benefits It’s true that content marketing is an

Thinking Beyond the Link Building “Campaign”

Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for reiterating this throughout this post: Link building campaigns aren’t a bad thing. My core point is that they should be thought of as one

Seo 2020: Top 5 SEO Mistakes To Avoid

The SEO industry is ever-changing. With many new practices making the headlines, one has to be flexible and careful in discarding and adapting a few practices. With the rising competition in the search results, the SEO marketers are often on their toes to maintain and improve their website's search ranking positions. Google rolls out a dozen of SEO tricks and tips, but executing these tricks require a skilled and professional eye to make sure that no mistakes are made while performing SEO; this way eliminates the chance of reducing the search rankings, instead of improving them. 5 SEO Mistakes To Be Careful Of In this article, we will reflect on the top 5 SEO mistakes that SEO beginners end up making, resulting in less to no SEO results. Let's take a look at each one of these - Short, generic headings No content structure Using huge text blocks No keyword in title & descriptions Keyword stuffing Let's discuss each of them in detail - Short, generic headings Each headi

5 SEO Factors That You Must Know In 2020 | DigitalOye

As a business owner, you have to place your feet in a few shoes. From establishing a good rapport with your industry counterparts to marketing and promotion to ensuring customer care, you need to see each part of the business.  Quite a packed schedule, isn't it? Indeed, yet as a business person, this is something you should be mentally and physically prepared for.  Presently, with the time of digitization, SEO has become one of the most significant elements of online marketing and branding. For your new startup or even if you are a senior corporate, you should be sure that you apply only the relevant and fair SEO practices, instead of indulging in the illegal or spammy ones. Your SEO efforts set the course of how your website performs in the search results - whether it brings more traffic to your website or not, whether it improves your site rankings or not. "Website optimization is a drawn-out procedure that needs a lot of patience, marketing mindset and an eye