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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth:



Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term.

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com.

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Short-term benefits


It’s true that content marketing is an investment, which I’ll explain properly in the next section. But there are certainly short-term wins you can celebrate and report on, and that can have an impact on your business.

We started working with Porch.com in early 2018. We created 4-5 content projects per month for them back then, and I’m going to show you two of our early wins — a small win and a big win — so you can get a sense of what’s possible as well as what’s probable.

The small win: “Fixer Upper” by the numbers


This project was my idea, so naturally I think it deserved way more coverage. It was during the heyday of “Fixer Upper” featuring Chip and Joanna Gaines.



We secured top-tier coverage for it on Apartment Therapy, and while I would’ve liked to have seen more media coverage, there are still plenty of wins to identify here (and elements for you to keep an eye out for in your own content):


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