Seo 2020: Top 5 SEO Mistakes To Avoid

The SEO industry is ever-changing. With many new practices making the headlines, one has to be flexible and careful in discarding and adapting a few practices. With the rising competition in the search results, the SEO marketers are often on their toes to maintain and improve their website's search ranking positions. Google rolls out a dozen of SEO tricks and tips, but executing these tricks require a skilled and professional eye to make sure that no mistakes are made while performing SEO; this way eliminates the chance of reducing the search rankings, instead of improving them.

5 SEO Mistakes To Be Careful Of

In this article, we will reflect on the top 5 SEO mistakes that SEO beginners end up making, resulting in less to no SEO results.
Let's take a look at each one of these -
Short, generic headings
No content structure
Using huge text blocks
No keyword in title & descriptions
Keyword stuffing


Let's discuss each of them in detail -

Short, generic headings
Each heading you use should be explicit and convey the idea. They should be written in a decent number of words - not very long or not too short that it does not cover the main topic of your content piece. The more calibrated the heading, the more the chances that you will hit the long-tail keywords.

No content structure

Structure your content piece by separating it using more instead of fewer headings. For example, if you're listing down the advantages and procedure of writing SEO content, do not include both of the subtopics under one title.

With SEO, you would want to hold the attention of every single imaginable searcher, so make sure to divide the different sections in your content using headings and subheadings. By better distinguishing the content, your potential customer will have a superior comprehension of what your content is trying to convey.

Using text blocks

Bulleted content is incredible for SEO and clarity. Instead of listing three things in the same line, break them into numbered or bulleted sections. Although featured snippets and its potential in SEO is a heated debate, they are much easier to read through for the readers who are eventually going to make a quick decision.


No keywords in titles & descriptions

It's essential to understand how to design the SEO title and meta descriptions. The keywords ought to be in the first segment of the title for the title, for instance, and you may need the keyword expression in your meta descriptions. Going further, utilize persuading/promoting language in the title and meta since this is the way you convince individuals to tap on YOUR website link in the search results. Instead of using your business name repeatedly, add what the content that will lure your customers into clicking. This is because the business name is already mentioned in the site name or URL that features in the search results.

Keyword stuffing

In your content, the sooner you can add your primary keyword, the better. It's usually a decent objective to try and add it to the first paragraph of your content. Although do remember that it must fit it in naturally, do not shove in a keyword where it does not belong. It hinders the readability and user experience. This slight change may lead the internet searcher bots to give you a higher positioning.

WRAPPING UP

If you're a small business, an entrepreneur or even a big corporate, adding SEO to your marketing strategy will only reap more rewards for your business. However, today, with everyone providing Best SEO services, it is crucial to know which SEO agency is the best among all. This is because knowing mere SEO skills will not do justice to any project.

SEO is a vast marketing field and making an error in the process is very likely. Therefore, you must be careful in analyzing your SEO agency options and hire only the Top SEO Agency that provides a wide range of professional SEO services that suits your individual business needs.

DigitalOye is one such Top SEO Company that offers a wide range of updated SEO best practices and has a proven track record of working with over a thousand clients in the last 17 years.