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5 Major Google Analytics KPIs To Track For SEO

The best thing about digital marketing is that the process is trackable. Unlike the traditional
methods of marketing, digital marketing is supported by quantifiable numbers and data that
guide you in making real-time changes to your online campaigns and activities.
Google Analytics is the most sought after platform for tracking how well your website is
performing in the search results and how appealing your website is to your potential online
customers.
When you first visit Google Analytics, you might feel overwhelmed because it is loaded with too
many metrics to help you track your website’s performance.

What are the KPIs to ensure website
performance?

In this article, as Noida best SEO Agency, we will make your experience with Google
Analytics easier. We will provide you with the key metrics that you must keep on your tips to
make sure that your website is performing extremely well in the search results.
The mantra is to Measure, Optimize, Repeat!

1. Organic Search Traffic

The ultimate goal of every website is to bring maximum targeted traffic to your website from
Google. If you wish to track how well your website is performing in organic search, you can track
this by clicking Acquisition > All Traffic > Channels. There you will find traffic sources that are
divided into different channels.
Clicking on “Organic Search” will give you a deeper understanding of how well your website is
performing on organic keywords.

2. Quality of SEO Traffic

Unlike popular belief, “Quality” can be measured accurately. There are many ways to measure
the quality of traffic your website receives from search results. You can measure the quality via
the Assisted Conversions report. Click Conversions > Multi-Channel Funnels > Assisted
Conversions.
Ideally, begin by setting a date range and compare it with ‘Previous Period’. This will give you a
comparison of conversions that came from search.

3. Value of Organic Traffic

This is a strategy more suited for businesses looking for a deeper understanding of what value
is SEO bringing to their business. You can report them the value of SEO by assigning a dollar
value to the targeted keywords.
You can do this by comparing how much your keywords will cost if purchased in a Google
AdWords campaign.
You can do this by simply putting your targeted organic keywords in Google Keyword Planner (a
tool available in Google AdWords) and check the keywords’ CPC. This will help you and your
clients visualize how much SEO strategy is helping them save on the keywords that they would
have to pay for to rank on them.

4. Bounce Rate

No matter the niche you are operating in, you aim to keep your visitors engaged with your
website as long as possible. If people visit only one page of your website and leave quickly, it
will impact your website’s rankings negatively.
You can keep a check on your website’s bounce rate that will tell you the percentage of people
that left your website immediately after visiting your website.

5. Event Tracking/Conversions

One of the best things about Google Analytics is that it helps you set and monitor your website
goals. Every website has an ultimate goal that they are trying to achieve - it can be a sale of
product or service, landing on a particular page, clicking on ads, or signing up for newsletters.
You can create your website goal by going to the Admin section in your Google Analytics
account.

FINAL THOUGHTS
SEO, combined with Google Analytics, makes for a powerful tool that can help you achieve
better rankings in the Google Search Results Pages (SERPs). There are many different ways
and metrics that you can track to ensure the health and rankings of your website in search. SEO
is a tedious and long process. If you’re newly trying SEO for your website, it is recommended
that you hire the Best SEO Agency Noida like DigitalOye that could guide you through your
website’s SEO process.
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Location: Noida, Uttar Pradesh, India

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