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Stats roundup: coronavirus impact on marketing, ecommerce & advertising

The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Of course, this has wide-ranging ramifications for marketing, advertising and ecommerce – as well as a number of other sectors like travel, entertainment and FMCG.

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated on a weekly basis since 20th March.

Hire DigitalOye, for the Best Digital Marketing Services like SEO, PPC, SMO, ORM at the affordable price for website promotion and optimization.

Read on for statistics on ad revenue, ecommerce usage, grocery spending, TV viewership, social messaging and much, much more.

And to learn more about how the industry is being impacted, join us for a webinar to discuss the findings of our recent survey of 4,000 marketers.

Retail & FMCG

March was the busiest month on record for UK supermarkets, seeing a 20.6% rise in sales

UK supermarkets saw a 20.6% rise in sales during the month of March, a new record for the sector, as consumers stock up for an extended time at home and cease eating out at restaurants. In the four weeks leading to March 31st, the public spent £10.8 billion on groceries – a higher amount even than what is typically spent during the Christmas period.

Extended across the whole of Q1 2020, the grocery market also saw the sharpest year-on-year growth rate in more than a decade at 7.6%.

The week beginning 16th March was an especially busy week for grocery shopping, with as many as 88% of households making an average of five shopping trips to supermarkets between Monday to Thursday. That totals up to around 42 million additional supermarket outings across this relatively short time. To Read More Click Here https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/ Original Source Of Blog Content.
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