Does social media impact SEO?
If so, how?
These have been controversial questions in the digital marketing community for a long time now.
This may come as no surprise to most SEOs but, in my opinion, the answer is: “It depends.”
What I mean by that is, while social media may not be a direct ranking factor, it does have an impact on your Google search visibility.
And, it certainly affects other crucial ranking factors.
DigitalOye, Top SEO Company in Delhi for professional SEO service by their search engine optimization experts.
This topic became even more debatable in 2015 when Google and Twitter struck a deal that gave Google access to Twitter’s firehose of live tweet data again.
Over the years, we have watched Google strike countless deals that have enabled the collection of more and more data.
This deal, in particular, was viewed as a win-win for both companies – getting Twitter in front of more people (and new users) and allowing Google to index tweets in real-time for searchers.
Ultimately, this made Twitter an even more essential platform for businesses to increase Google search visibility.
Let’s talk about that a bit more and uncover the key ways that you can use this social media channel to boost your search presence.
1. Build Your Brand Identity & Awareness
Here’s a fun exercise:
Google your brand’s name.
What shows up?
Most of the time, you will see something similar to this on the first page of search results:
Read More At https://www.searchenginejournal.com/increase-google-search-visibility-twitter/367324/?ver=367324X3#close Source Of Blog Data.
If so, how?
These have been controversial questions in the digital marketing community for a long time now.
This may come as no surprise to most SEOs but, in my opinion, the answer is: “It depends.”
What I mean by that is, while social media may not be a direct ranking factor, it does have an impact on your Google search visibility.
And, it certainly affects other crucial ranking factors.
DigitalOye, Top SEO Company in Delhi for professional SEO service by their search engine optimization experts.
This topic became even more debatable in 2015 when Google and Twitter struck a deal that gave Google access to Twitter’s firehose of live tweet data again.
Over the years, we have watched Google strike countless deals that have enabled the collection of more and more data.
This deal, in particular, was viewed as a win-win for both companies – getting Twitter in front of more people (and new users) and allowing Google to index tweets in real-time for searchers.
Ultimately, this made Twitter an even more essential platform for businesses to increase Google search visibility.
Let’s talk about that a bit more and uncover the key ways that you can use this social media channel to boost your search presence.
1. Build Your Brand Identity & Awareness
Here’s a fun exercise:
Google your brand’s name.
What shows up?
Most of the time, you will see something similar to this on the first page of search results:
Read More At https://www.searchenginejournal.com/increase-google-search-visibility-twitter/367324/?ver=367324X3#close Source Of Blog Data.
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