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3 Techniques For Generating Leads For B2B Digital Funnel

Lead generation is one of the most important activities for both marketing and sales. While the definition of a “lead” may vary from business to business, generally, a “lead” is defined as a customer's consent to be contacted. In other words, a “lead” is an interest in sales outreach. This lead can be a requested demo, contact form, a chat dialogue, subscription form.

In this article, we will discuss techniques for generating leads digitally. 

3 Lead Generation Techniques - 

In this article, we will discuss the following -
  1. SEO Pages for bottom-of-funnel
  2. Run high relevance paid campaigns
  3. Remarketing to purchased lead lists

Let’s get started!

  1. SEO Pages for bottom-of-funnel

According to an online study, Google recorded 79% of the total online searches. This means Google records thousands of searches per second. 

Are you taking advantage of this growing number of sales leads?

One very crucial step in attracting more leads is optimizing your website for SEO by Top SEO Company in New York City. Take out a reasonable time to lay out a keyword strategy that targets a variety of generic, long-tail, and targeted keywords. These keywords must include phrases that your potential customers would search to find your service. 

Next, use a keyword tool like Google Keyword Planner or SEMrush for auditing the performance of your keywords and monitoring the monthly search volume of each keyword. If a keyword registers at least a several hundred searches, you can consider using them.

Build a content-rich SEO page and include your shortlisted keywords. Embed a lead form on the page for receiving conversions from organic traffic visitors.

  1. Run high relevance paid campaigns

Online paid campaigns are one of the quickest ways to generate leads as compared to organic traffic. We have seen businesses experience a 1200% increase in lead generation in just a month of running paid campaigns. 

It would be best if you kept aside a certain percentage of your marketing budget for running paid campaigns. An average cost per sales lead for a B2B business can run into a hundred dollars, so you must be prepared enough to see substantial results.

Give yourself enough budget flexibility to target different keywords and test out different ad groups and conversion points (“Download Case Study” or “Request a free demo”).

Google AdWords and LinkedIn Ads are two of the most popular PPC channels for lead generation for B2B businesses.
  • People searching for a solution on the search engines are active participants in the lead generation process and are more likely to convert into paying customers.
  • Especially if you’re a B2B business, LinkedIn Ads can help you target the right prospects that closely match your business’ ideal customer profile.

  1. Remarketing to purchased lead lists

Several marketers receive purchased lists they need to market to. In many cases, they also receive existing customers' lists that they remarket to. However, in many cases, these lists do not generate any valuable list as it often includes lists of those customers who never really provide their contact details themselves. 
But there are many steps that you can still take to convert these contact lists into actionable sales leads.
To generate leads from such purchased lead lists, consider doing the following -

  1. Run retargeting campaigns - You can run retargeting campaigns by uploading email addresses to Facebook or LinkedIn.
  2. Customer outreach emails - Sending informative content and resources like newsletters, one-pagers, e-books.
  3. Inbound marketing strategies - With the help of social media, content marketing, search engine optimization, and consistent blogging, you can improve your prospects.

Conclusion

Generating quality leads is a crucial step in every marketing and sales process. By focusing on a high-intention channel, you can garner converting customers. For an initial investment, you can 
start by creating many SEO-optimized web pages. If you want to scale up quickly, you can invest in online advertisements and paid campaigns such as Google AdWords PPC or Facebook Ads and more.
To get even faster results, we suggest you contact a professional SEO Agency New York that takes care of every aspect of your online marketing efforts - from organic methods like SEO to paid advertising like PPC. With proper guidance of SEO in NYC, you cannot only improve your overall search visibility, but you can also brand yourself online. 
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