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Changing the Game with R&D in Technical SEO

What Is R&D & Why Is It Important?
Research and development (R&D) uses resources – time, energy, creativity – to find novel solutions to tough problems. It is essential to scientific study, to innovation, and in developing new technologies.
In SEO, a marketing field where the popularity of programming and machine learning is growing, these are key changes required to level the playing field.
From BERT to AI analysis of SERP pages, to core algorithm updates with no concrete instructions to webmasters, search engine technology is becoming increasingly complex.
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Today, keeping up with algorithm changes and search query processing in SEO requires the type of innovation offered by R&D.
Who Is Carrying Out SEO Research?
Much of R&D in technical SEO is carried out by individuals in their own time. It’s easy to cite pioneering SEO pros such as Hamlet Batista, whose articles have appeared in Search Engine Journal, or JR Oakes, whose experiments with search engine analysis received attention at TechSEO Boost this past year.
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A few SEO companies also carry out R&D work. R&D can be difficult to implement because it doesn’t bring direct revenue.
What it does provide is often linked to long-term growth through innovation:
Exploration of a subject without the constraint of being required to deliver a marketable feature on a deadline.
Testing new ways of doing things, which can circumvent what we previously thought were hard limits.
Creative experimentation and testing of multiple solutions to a broad problem.
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