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6 Common Google SERP Feature Misconceptions in SEO

As SEO professionals, we can easily fall behind on the latest Google search engine result page (SERP) features. Frequent updates keep us on our toes, and also keep our jobs interesting.


Recently, I teamed up with fellow Moz writer and all-round brilliant SEO, Izzi Smith, to create a new SEO quiz series named “SERP Pursuit”. The quiz is still open, if you’d like to test your knowledge of Google’s SERP features.

The outcome of the quiz was a collection of insights from the SEO community about different SERP feature topics, including the questions where participants may have struggled or become confused.

Thanks to everyone that shared and participated in the quiz! The top question in the series received 825 answers – providing a strong sample size. For each question, the sample size has been included along with the question.
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The six common misconceptions found in our data relate to structured data (in terms of schema.org), Featured Snippets, unpaid Shopping tab listings (now referred to as “free product listings”), and also Web Stories.

Here are the questions, the answers to those questions, along with further details explaining why the correct answer is as such.


1. What is the maximum number of FAQ and How-To schema rich results that can appear on the first page of Google?
The maximum number of FAQ and How-To schema rich results that can appear on the first page of Google is three. This has been proven for both FAQ schema and How-To schema rich results across mobile and desktop search results. Filtering will happen if less than three rich results are eligible.
According to our question sample of 775 answers, the most popular answer at 39% was that there is no limit in place for FAQ and How-To rich results (incorrect). The correct answer of “3” was selected by 34% of respondents.
Participants may have been drawn to the “no limit” response because this has historically been the answer for rich results other than FAQ and How-To schema. For instance, review snippets with Product schema don't have limitations regarding what Google results page they can appear on, or the amount that can appear at the same time.

I am, however, glad to see the amount of participants that gave the correct answer, as this is a topic I’ve written about extensively over the past couple of years. Filtering is a very common reason for FAQ and How-To rich results not appearing, and being aware of the limitations can be a big time-saver for troubleshooting.


2. Is it possible to have too much structured data markup on a single page?

No, it is not possible to have too much structured data on a single page. But just because there are no repercussions from Google for excessive usage, time is often better spent elsewhere. Ultimately, you should focus on what provides value to your site: using valid schema containing information used by Google.

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Location: Delhi, India

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  1. IISINDIADecember 23, 2024 at 11:49 PM

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