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How To Use Google Keyword Planner for SEO and PPC Campaigns

How to Use the Google Keyword Planner

Solid keyword research underpins every successful Search Engine Optimization Services and PPC strategy. After all, to drive increased traffic from Google, or to run a profitable Google Ads campaign, you need to know what your audience is searching for and base your growth strategy around this.
If you don’t know how searchers are looking for the products you sell, the services you offer, or the information and expertise which you are sharing, you are working blind. 
The good news is that keyword research doesn’t need to be a daunting task, and one of the best places to start to gain an insight into the search terms you need to be optimizing for (or bidding on) is the Google Keyword Planner; a free tool which should sit at the core of your SEO or PPC toolset. 
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And while it is by no means the only keyword research tool out there, it is a great starting point. Here, we will share everything you need to know about Keyword Planner. Including how you can get started with the tool, how to analyze the data to use in your campaigns, and even a couple of hacks to help you work around some of the common frustrations users have with it. Read More At https://www.semrush.com/blog/how-to-use-google-keyword-planner-for-keyword-research/
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