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Google’s Best Practices for the URL Structure of AMP Pages

Google’s John Mueller recently explained the do’s and don’ts of choosing a URL structure for AMP pages.
This was explained during a Google Webmaster Central hangout held on April 9.
Mueller answered a question about whether Google prefers a certain type of URL structure when it comes to AMP pages.
Here is the question that was submitted by a site owner:
“I was wondering if there’s any best practice for the URL structure of AMP pages. If you use a sub-domain or a folder in the upper level you can have a better possibility for analyzing in different tools.
But I was wondering if there’s any benefit for Google if you put your AMP pages under the root domain instead of a sub-domain or parameters.”

Mueller’s Response

Mueller said the only thing Google is concerned about, with regards to the URLs of AMP pages, is that they’re all on the same domain.
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As long as the AMP URLs are all on the same domain, however else you choose to structure them is all acceptable to Google.
“From Google’s point of view I think the only criteria that is critical for AMP pages is that it has to be on the same domain.
So if you have it in the subdomain, or a sub-directory, all of that is perfectly fine.”
If that’s all that matters to Google, then what should site owners choose?
Mueller’s advice to site owners is to go with the URL structure that works best for your current setup.
That means the URL structure should be:
  • Easy to track
  • Easy to monitor
  • Easy to maintain
  • Compatible with your CMS
  • Compatible with your sever.
“In general, with these kind of related pages, I would recommend doing them in a way that works best for you. So something where it’s easy for you to track, it’s easy for you to monitor, it’s easy for you to maintain that setup. So if it works well for your CMS, for example, or if it works well for your server setup then that’s a good choice.”
If were looking for a specific optimization technique for AMP URLs, you may be out of luck.
Mueller says there’s nothing that makes much of a difference when it comes to AMP URLs.
“I wouldn’t worry about is there any kind of Google tweak that makes a big difference with regards to these alternate URLs.”
There is one thing site owners should watch out for, but it’s something that applies to all URLs. Read More At https://www.searchenginejournal.com/googles-best-practices-for-the-url-structures-of-amp-pages/360612/ Original Source Of Blog Content.

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