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Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics

A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner.
Most SEOs use average monthly search volume as the basis for their keyword research and as the starting point for their keyword strategy. This is a logical place to start since the data is easily accessible through your SEO platform of choice. However, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the Google Ads Keyword Planner.
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Here I’ll explain how SEOs can use the Keyword Planner’s historical insights to gain an understanding of emerging, declining, and trending topics to help build a more informed keyword strategy.  

Google Ads Keyword Planner: The basics

Google provides an up-to-date and historic keyword search volume through the Google Ads – formerly AdWords – Keyword Planner. Near the beginning of each month, Keyword Planner populates the search volume for each keyword for the previous month. Using the Keyword Planner, we can see the monthly search volume – not just averages –  all the way back to 2016, practically the middle ages in SEO years. This data is a virtual time machine, revealing seasonality of keywords and the ebb and flow of search interest over the years. Read More At https://www.searchenginewatch.com/2020/04/10/keyword-research-guide-using-google-keyword-planners-historical-insights/ Source Of Blog Content.
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