How to Use Keywords in Your Blogging Strategy

 Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old .blogspot blogs floating around out there?) or subscribed to your RSS feed.

Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy.

This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research.

Ready? It’s time to dive into the beginner’s guide to keyword research for bloggers!

What are keywords?
Keywords are the words someone types (or speaks!) into a search engine.

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People use search engines for all sorts of things — things like looking up movie times, seeing what the day’s weather will be like, or getting their local pizza place’s number. Every search is a quest for information, and the goal of search engines like Google is to supply the searcher with a satisfying answer as quickly as possible.

What does this mean for you as a blogger? It means that if you want to write for these searchers, you’ll need to know the questions they’re asking (keywords) and deliver the answer in your blog posts.

How will keywords change my blog strategy?
Blog posts developed on the basis of keyword research are different from other types of blog posts in that they focus on answering an existing question.

Contrast this with something like a blog post about a personal experience, or a post introducing a completely new idea — in both these scenarios, because your content doesn’t answer an existing question, it likely won’t get much traffic from search engines like Google, simply because no one is searching for it.

Does that mean you can only write to answer existing questions? Not at all! Even topics with no search demand could get great engagement and traffic on other channels like Facebook or Twitter, but if you want long-term free traffic, the best place to get it is from Google, and the best way to get Google to send you that traffic is to build your blogs on the foundation of keyword research.

Where do I find keywords?
A keyword research tool like Moz Keyword Explorer will do the trick!

This tool allows you to find new keyword ideas two main ways: by typing in a word or a phrase and getting back related keywords (the “Explore by Keyword” feature):

Gif of someone searching fried tofu recipe by keyword in Keyword Explorer
...or by typing in a page/website and getting back keywords that page or website ranks for (the “Explore by Site” feature):

Gif of someone searching moz.com by root domain in Keyword Explorer
Another great feature is the filter for “are questions” — this allows you to see only keywords that are formatted as questions. Since answering your audience’s questions is such a key component of optimizing your content for search, this is a great tool to give you insight into what your audience wants to know.

What keywords do I pick?
Just because you found a keyword in a keyword research tool doesn’t necessarily mean you should use it in your blogging strategy. Once you have a list of keywords, it’s a good idea to whittle it down. Here’s how.

Choose keywords that match your audience
Knowing your audience is a prerequisite for keyword research because it helps you filter out keywords that, although technically related to your topic, are a mismatch for your audience.

If you haven’t done so yet, document an ideal audience for your blog. For example, if you run a fitness blog, you could write down something as simple as “fitness enthusiasts.” You could also go a bit deeper and create audience personas, full profiles of your ideal audience that include things like age, demographics, and interests.

Read More At https://moz.com/blog/how-to-use-keywords-in-your-blogging-strategy Source Of Blog Content.