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6 Big Content Writing Trends for SMBs in 2021

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use.


As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce.

And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional statewide or citywide shutdowns occur.

One advantage of this situation?

Refining your business website’s content writing with the latest trends of SEO in mind.

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Many SMBs either have content writers and/or SEO professionals on staff, or work with digital marketing agencies.

Regardless of the situation, one thing you should not do during this pandemic is to become lazy.

My agency sees it over and over again, whether working with local environmental engineering firms or enterprise companies.

Many follow the digital marketing practices of the last decade, especially across their website content writing.

Throughout 2020, I not only revised my agency’s marketing and pricing strategies to cater to client needs – I also blocked time to focus additional energy on what content writing trends can further help clients succeed in SEO and brand awareness in 2021.


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This included looking at what worked for my clients throughout 2020, and what trends I had discovered.

The study helped shape a checklist for optimizing your website’s content writing using the latest SEO trends.

But first, a few content writing trend practices in regards to brand authority within a small business, and how to strengthen it through your website’s content.

2021 Content Writing Trends
In 2021, your brand authority will matter more than ever.

For most SMBs, the focus is on strengthening the overall company name itself versus the actual human being or beings behind the companies.

This is a mistake.

The more you can center a single person as the expert and authoritative figure that represents a business, the better.

Founders and CEOs typically follow this role, something familiar with giant corporations (think Howard Schultz, Elon Musk, or Tim Cook).

Most smaller businesses, though, have multiple voices representing their company.

Read More At https://www.searchenginejournal.com/seo-content-checklist-smbs/387749/?ver=387749X2#close Source of Blog Content.
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