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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet.

This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions.

Scenario 1: You don’t know what keywords you should be ranking for

Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial.

How to know what keywords to target:

  • They should be relevant to your product/service offering
  • They should have a search volume large enough to target an audience that is worthwhile. This can vary depending on the country, how specific your product/service is, and seasonality. Using your judgment is crucial here; your own knowledge about your specific industry and market will help you target the right keywords with the search demand relevant to your business.
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Tools to conduct your keyword research:

  1. Moz Keyword Explorer → a keyword research tool that offers access to millions of keywords that can help form your list. You can see keyword suggestions, current ranking websites, and all the metrics on the keyword itself.
    Cost: Create a free account to get you started.
  2. Ahrefs ‘Keyword Explorer’ or ‘Keyword Generator’ → these tools are amazing for finding new keywords to target, variations, seeing their search volume, generating keyword ideas, and more. Cost: They offer a 7 day trial for $7.
  3. Google Trends → is a platform that lets you look at the search trend for a select group of keywords. You can compare the keywords to each other, and look into the monthly search trends around the topic. Looking at these trends can also help you avoid targeting the wrong keywords. Sometimes, some keywords have a higher average monthly search volume when compared to another, however, the other keyword might suddenly receive a high search interest due to an emerging trend.
    Cost: It’s free!
  4. Answer The Public → will let you view questions that are commonly searched for around your keyword. This can help with generating content ideas, as well as provide insight into the types of things people are searching for around your important keywords.
    Cost: It’s free!
  5. Google Search Console → this tool helps you track the performance of your website in the organic search results, and is an excellent resource when it comes to SEO. It can be used to discover what keywords your website is currently ranking for, and what keywords are performing better/worse over a period of time. (If you haven’t already set this up for your site, please do so now!)
    Cost: It’s free!

After all this, you combine your keywords, de-dupe and filter them out accordingly, to keep relevant keywords that you want to target in a list.

Read More at https://moz.com/blog/how-to-focus-your-seo-strategy Original Source of Blog Content.

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