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HOW TO START DOING SEO FOR MY WEBSITE?

 The ultimate goal of every business website is to attract customers and increase conversion rates, right? As the world adapts the Internet, it is only logical to have a strong presence online - considering most of your branding and conversions depends on it! The first thing that today’s customer does is search for a product or service online. Unlike the previous decade, the customers today are more interested in conducting their research before making a purchase decision. - This is the prime reason why businesses are increasingly interested in taking their business online, fighting for better visibility in the Search Engine Result Pages (SERPs).

As the competition for better visibility in the search engine result pages increase, no website can survive the pressures of this competition for too long without executing a strategic SEO process. 

What is SEO?

But what is SEO? SEO, aka Search Engine Optimization, is an umbrella term that includes all the activities and processes that ensure better rankings of the website in the search results. SEO is made up of on-page optimization, off-page optimization, content optimization, making alterations to website design, and technical SEO. However, in a more elaborated sense, Google Search Engine guidelines list over 200 ranking factors that one has to follow for their website to rank higher in search engines. This is the reason why many would suggest you hire a professional New York SEO Company that could guide you through the SEO process.

In today’s article, we will walk you through five SEO steps that could help your website rank better in the search results.

Here are the steps - 

  • Initial Website Audit
  • Keyword Research & Analysis
  • Appealing Content
  • Executing Technical SEO 
  • Building Backlink Profile

Let’s begin!

  1. Initial Website Audit

The first step is to define where your website stands currently along the SEO lines. What is your website’s current rankings in Google?

Check how your website is found in the search engines; and how your potential customers are engaging with it in the search results. You can use tools like Google Search Console and Google Analytics to understand the current status of your website.


2. Keyword Research & Analysis

The next step is to strategically target keywords and catchphrases that your potential customers are putting into the search bar to find a business like yours. This way, you will readily reach those customers who are looking for you. You can use Google Keyword Planner to find and shortlist the most relevant keywords easily.


3. Appealing Content

The next and the most crucial step is to curate website content that is in line with your brand and meets the expectations of your target audience. Because no matter the SEO efforts you put into your website, if your audience is unable to find the answer/solution to their query, they will abandon your website as soon as possible. This will indirectly hurt your current relevancy and rankings. To avoid such a thing from happening, work on your website content - split them into proper headings and subheadings and add eye-catching graphical elements.


4. Executing Technical SEO 

Implementing technical SEO is one thing that you cannot afford to miss out on. It is crucial to check the technical aspects of your website to keep its performance in order. Technical SEO is responsible for making your website mobile-responsive, mobile-friendly, and ensure that the search crawlers can crawl and index your web pages properly for them to rank better in search.


5. Building Backlink Profile

Backlinks matter! Backlinks are constant from the beginning of the SEO era. The only significant change is that unlike before, you MUST NOT create backlinks on low authority and irrelevant websites or else Google will penalize your website for once and for all.

Always establish a strong backlink profile by creating links on good authority websites because they further the reliability of your website, indicating it to rank higher in search engines. 

In other words, Inbound links are like a token of the vote that has a positive impact on your domain authority and overall rankings in the search engine result pages (SERPs).

Final Words

In conclusion, your website requires a proper SEO strategy to sustain itself in the search engine and rank higher. It will also help your website with its online branding prospects. You can either hire an in-house SEO team of professionals, or you can let the best SEO company in New York help you improve your website’s rankings in the search engine.

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Location: New York, NY, USA

Comments

  1. DN websolutionFebruary 7, 2022 at 7:38 AM

    Are you looking for a Seo services agency? Then, if yes, we are the one reached at the top. DWS is well known for providing high quality SEO services to its clients. Our SEO packages deliver time-bound results and service excellence at true value for money.

    ReplyDelete

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