Writing articles and blogs for your website can hurt your business instead of benefitting it if you don’t follow search engine optimization norms. Just type the name of your service or product on the “search” section of Google. Do you see the pages of your website among the top five names? If you aren’t ranking organically among the top five positions, you’re missing more than 70% of traffic. Even internet browsing platforms are wise these days, apart from the people who use them. They will put a website on top that ranks organically, instead of another site that pays the highest sum of money for an advertisement. If you wish to achieve organic ranking, you need to write with SEO in mind. The Best SEO Company in India wants to share its views on how to write for search engine optimization.
Thorough keyword research: At the foundation of every piece of powerful digital content are several meticulously researched keywords. For that purpose, you can use various tools available on the internet, such as Google Keyword Planner or SEMrush. By using these tools, you can search for keywords having actual search volume. As a result, you get a chance to rank. Ranking factors also depend on the authority of the site, which comes in the form of links from other reputable and relevant websites and authoritative technical platforms. Additionally, your website has to function smoothly before it earns a consistently strong rank.
The title tag: The next point of consideration incorporates optimizing the title tag or the headline that appears in search results. It provides one of the most effective signals to search engines about everything your page has to offer. Of course, it goes for any webpage, whether service pages, blogs, product pages, email signups, landing pages, etc. The title tag has to showcase the targeted keyword as far to the left as possible. It also has to be an incredibly engaging statement – something that incites curiosity. Finally, you need to try and restrict the title between 50 and 60 characters.
The headline tag: After the title tag, you must turn your attention towards the headline tags, or the subtopics for each section. You need to highlight them as Headline 2 (H2), Headline 3 (H3), and so on. Since the Headline 1 (H1) is the title tag, demarcating the others as H2 and H3 are mandatory. After all, every page has only one H1 tag.
Write in bullets: Usually, blog posts work best when you use a minimum of 1,000 words and allocate 500 words for every page. Make sure you write in bulleted points. In reality, you should use them as much as possible to send strong signals to web browsers and search engines about the value you’re providing through your content. You should also keep aside your strongest keywords so that you can use them within those bullets. They add further value to the user experience factor as they direct attention to themselves almost instantaneously.
Meta description optimization: You will find this element directly below the title tag in every search result. While Google describes that it doesn’t affect ranking factors directly, it does have a profound effect indirectly. It’s like an advertisement promoting your write-up. Make sure to keep it somewhere between 140 and 160 characters only.
Final Considerations
In the end, the Top SEO Agency India suggests using relevant keywords only. You need to put them in strategic places while avoiding stuffing. Also, check whether your keyword usage appears unnatural or not. Forceful insertion will lead to the opposite of what you want. The flow has to natural, even when you insert keywords. Don’t forget to optimize internal links, either. It’s nothing more than linking specific words or phrases to another page on your site.
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